Crisálida Agency – – We transform brands, businesses, and ideas.

Agency

Crisálida is a boutique strategy and design agency for businesses at moments of transformation.

Expertise

Think. Shape.
Direct.

We connect business thinking, brand strategy, design and creative direction to build brands with clarity, relevance and longevity.

01

Strategy

Brand strategy, business diagnosis, positioning, consulting and growth opportunities.

02

Design

Brand identities, visual systems and strategic experiences designed to stay coherent over time.

03

Direction

Creative direction, design management and project leadership from idea to execution.

Selected work

Work that moves brands forward.

A concise selection of strategic, visual and experiential projects across Portugal and Brazil.

Portugal · Campaign · Signage · Digital · Design management

Forte Santa Catarina

A 2026 campaign extending the existing identity into signage, uniforms, digital communication and internal support materials. The project also includes customer experience consulting, reuse strategy for legacy materials and design management across teams, workflows and restaurant operations.

Strategy and ongoing design management for the restaurant value chain.

Brazil · Distrito Federal · Identity refinement · Packaging · Retail simulation

Niederauer Chocolates

Redesign and refinement of an existing identity, with a new brand concept, typographic adjustments and a complete packaging system. The project included both simple and premium packages, plus a retail simulation for a future airport store in Brasília.

Brazil · Brand strategy · Identity · Brand book

Beleza Legítima

Full visual identity creation for a regenerative cosmetics brand, structured to support future labels, new product lines and business expansion. The project included strategic positioning, visual system and brand book delivery.

Developed in partnership with Grenah.

Brazil · Distrito Federal · Brand identity · Packaging · Launch materials

Taoki

Complete visual identity for an artisanal food brand, including packaging and graphic support materials for the company launch. The system was created to help the brand start with consistency, value perception and room for future growth.

Ecosystem

One agency. Multiple ways to transform.

01

Crisálida Design

Design and creative execution: brand identities, digital communication, websites and visual experiences.

02

Método Polvo

A time-management methodology created for women entrepreneurs to organise priorities, energy and business with greater clarity.

03

Florescer Feminino

A holistic platform for women focused on self-knowledge, balance, personal transformation and new possibilities.

Built on transformation.

Founded and led by Giselle Vargas, a Brazilian designer and creative strategist based in Portugal.

Crisálida brings together strategic thinking, design, business vision and creative direction to help brands move through change with intention.

International experience across brand, design and creative projects for businesses in Brazil, Portugal, Europe and the United States.

Contact

Let’s transform something together.

giselle@crisalida.agency

We transform brands, businesses and ideas.